STONES

Videoclip created for Stones, exploring the tension between movement and stillness. The visual reflects the idea of resisting immobility while also embracing the comfort of remaining still and observing movement happening around us. For the visual direction, I focused on texture, rhythm, and the contrast between void and fullness, using these elements to create a sense of movement within otherwise static compositions. Organic, tactile textures are placed within a structured graphic framework, creating a dialogue between natural forms and controlled layouts. The frames are built around a clear visual grid, introducing a sense of order that contrasts with the more spontaneous and material quality of the textures. The animation develops through subtle shifts in scale, rhythm, repetition, and composition, allowing the textures to become the main protagonists while maintaining a restrained visual language. Alongside the videoclip, I developed a series of social media assets to support the release and translate the visual identity across different formats.