FSE 2.0

PROJECT

The Fascicolo Sanitario Elettronico is a digital tool that allows citizens and healthcare professionals to access medical reports, test results and prescriptions. It represents a key step toward a more connected and people-centered healthcare system.

The brand identity for the FSE 2.0 was designed by Due Studio, and my work focused on translating its visual language into motion.

Using a combination of AE and Cavalry I designed the movement principles that should be used on the animated versions of posters and the logo for this brand id.
I then brought the logo and the dynamic gradient to life, using color transitions and fluid movements to express the concepts of connection, accessibility, and continuity that define the service. Building on this visual foundation, I created two animated videos: one for internal communication, aimed at doctors and healthcare professionals, and one for external communication, directed at citizens. Both videos use movement and gradient flow as key narrative elements to communicate the value of a digital tool that simplifies and enhances healthcare for everyone.


CLIENT
Scuola Umbra di Amministrazione Pubblica,
coordinators of the project Giorgio Pezza and Massimiliano Rapaj

ROLE
Motion designer