TRENTINO
2060

PROJECT
TRENTINO 2060, is a festival organized by the cultural association Associazione Culturale Agorà, dedicated to exploring ideas and challenges related to the future. Through conferences, talks, and discussions, the festival encourages awareness and preparedness towards a rapidly changing world, with a strong focus on social and environmental issues.

I was responsible for the visual identity of the 2023 edition. The design brief requested a strong and recognizable identity that maintained continuity with previous editions through the established color palette, while also being fully modular. This modularity was crucial to allow other designers to easily adapt or expand the system for additional assets and last-minute communications.

The resulting identity is playful, vibrant, and dynamic.
It combines abstract geometric forms with simplified representations of physical objects, conveying both imagination and structure. The interplay between filled and outlined shapes introduces a sense of complexity and interconnectedness—evoking the idea of a configurable “machine of the future,” where every component can shift, evolve, and adapt.

I developed a versatile visual system designed for multi-platform use, including: digital communication (social media campaigns, website assets, animated elements), print materials (posters, brochures, schedules, wayfinding), event branding (banners, stage graphics, merchandise)

By creating reusable graphic modules, the identity could be deployed consistently while still allowing for extensive variation — reflecting the festival’s spirit of curiosity, adaptability, and forward-thinking design.

CLIENT
Associazione Culturale Agorà, thanks to the supervision of Verdiana Pasqualini

ROLE
Visual designer