WORKIVA

PROJECT
Workiva’s landpage rebranding was built on the idea that the platform enables companies to collect, manage, report, and analyze critical business data in real time. The claim for the campaign was “come together”, emphasizing that things which are good on their own work even better if together.
The brand introduced in the visual identity 3D illustrations and elements used in the intersections of the booleans from the original brand ID.

I had the opportunity to work with Giorgia Lupi’s team at Pentagram to translate this vision into a digital experience aligned with Workiva’s refreshed identity. Beyond the website, I contributed to potential applications for an OOH campaign, where 3D visual compositions from the intersection of different realities embodied Workiva’s ability to connect and integrate information.

To amplify the campaign, I also designed a broad set of banners and social media assets for both organic and sponsored content. These materials ensured the brand’s renewed narrative was consistently expressed across multiple channels—digital, print, and environmental—strengthening Workiva’s presence and impact.

CLIENT
Giorgia Lupi’s team at Pentagram

ROLE
Motion designer